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PossibleNOW Releases EBRSolution™ To Help Direct Marketers Utilize The Established Business Relationship Exemption
ATLANTA, GA – April 5, 2004 – PossibleNOW, the trusted
source for comprehensive Internet-based do not contact compliance
solutions, announces the availability of EBRSolution™, an online
service to assist direct marketers with the appropriate and effective
use
of the Established Business Relationship exemption in outbound
calling campaigns. EBRSolution joins the DNCSolution™ suite of online
services
that ensure complete, comprehensive do not contact compliance with
state and federal do not call, do not e-mail and do not mail laws.
Newly implemented Do Not Call laws have eliminated most exemptions.
However, one important exemption remains – the Established Business
Relationship (EBR) exemption. The federal government allows direct
marketers to call consumers for up to 18 months following their last
transaction with the company (order, ship date or payment), and up
to 3 months from the last inquiry. The state laws vary with respect
to this exemption.
EBRSolution helps direct marketers solve the problem of safely calling
consumers and proving that they are in compliance with the EBR exemption.
With EBRSolution, direct marketers can demonstrate that proper procedures
are in place and that they are utilizing the exemption correctly.
“EBRSolution helps companies safely call existing and recent
customers and ensures compliance with Do Not Call laws,” explains
Scott Frey, CEO of PossibleNOW. “Utilizing the EBR exemption
to place outbound sales calls to consumers requires a high level of
diligence since calling a Do Not Call phone number without an EBR
exemption is illegal.”
Frey continues, “The release of EBRSolution emphasizes our
desire to assist our customers with all aspects of their compliance
activities. EBRSolution is ideal for companies who want outbound telemarketing
to continue to be a viable means of selling in this new era of mounting
regulatory requirements.”
Companies can use EBRSolution to identify Do Not Call numbers and
the exact federal and/or state jurisdictions that apply. EBRSolution
also includes the following functions:
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Applies the correct and most stringent EBR rule to each Do Not
Call number identified. In some cases, state laws are more restrictive
than the federal.
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Creates a calling file with a “Good Through Date” which
is the date that a customer’s phone number can be called based
on the date of the last transaction or inquiry
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Archives the file and documents the process, and provides an e-mail
receipt to the direct marketer.
For more information, please call PossibleNOW at (800)
585-4888 or (770) 255-1020.
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