Company Background: A regionally-based
real estate brokerage firm with 800 agents providing real estate, mortgage
financing and relocation services to a 6 state area needed a solution
to offer to their agent network so that they could comply with the state
and Federal Do Not Call laws.
Situation: Individual
agents often make phone calls to referrals, for sale by owners (FSBOs)
and to expired listings. This means that they must comply with state
and federal Do Not Call laws. The legal requirements to manage and
scrub each client/Seller’s calling lists against only its specific
version of the National DNC list are complex and cumbersome. Each agent
needed to individually pay for the service and register for the National
Do Not Call Registry. The DNC issue and requirements fell outside the
company’s core competency and created a series of problems.
Problems:
Operational issues
Currently had an inefficient way to fulfill
the company’s DNC policy to consumers.
Lacked the ability to effectively communicate compliance related
issues to their agents.
Lack of resources
They lacked the ability to efficiently
check numbers against the internal, state and private DNC databases
at the agent level. (no scrubbing tool)
Lacked the IT knowledge at the agent level.
Lacked the ability to monitor compliance activities from thousands
of agents.
They lacked the training tool to comply with the state and
federal training requirement.
Lacked the ability to effectively monitor and enforce compliance
as mandated by the state and federal laws.
Data integrity & security
When purchasing data to distribute to agents
for marketing purposes, the company had a false sense of security
about the hygiene of the data.
Agents use non-company provided lead sources such as referrals that
were not cleaned for DNC numbers, increasing the chance for violations.
Budget constraints
Too costly to build and implement company
wide compliance solution.
Solution: (DNCInteractive
and DNCQuickcheck from PossibleNOW) PossibleNOW is a trusted
leader offering online DNC compliance services. Their DNCSolution
handles the complex and cumbersome task of managing Seller/Company
specific versions of the National DNC Registry. This allows the
company and their outsourced telemarketers to fully comply with
the National DNC Registry licensing requirement.
As a web-based application, DNCQuickcheck provides global information
collection for DNC requirements and can be instantly integrated throughout
the agent network.
Solves operational
issues
Automatically fulfills consumer DNC policy
requests through the web interface.
Provides an easy-to-use tool to enable agent level compliance
that is instantly deployable.
DNCInteractive monitors and reports all activities via the system
providing a strong Safe Harbor defense.
Provides necessary
resources
Provides a training tool to satisfy state
and federal training requirements.
Satisfies DNC
compliance laws; boosts efficiency
By processing all data provided by third
party data providers though DNCSolution prior to distribution, companies
can eliminate the initial concern about the hygiene of their data.
Process all leads through DNCQuickcheck to remove all DNC matches
prior to the calls being made.
The DNCQuickcheck interface effectively relates important compliance
related information such calling time restrictions and DNC list
exemption information through its web interface.
Saves money
PossibleNOW offers a flexible billing option
so the company can let their independent agents be billed directly
via credit card for the compliance services while their captive
agents’ compliance needs are invoiced under one central bill.